Being able to ship via UPS means no need to go to the car or lug stuff around. A godsend.
The TV deal with CBS is effectively a time-buy. Augusta finds the sponsors, tells CBS and ESPN when it can come on the air, pays the production costs and likely a little more, and puts the rest into the production, which includes the massive on-line coverage. The real TV rights money comes from Japan and Europe.
In Canada, CTV/TSN have the rights, and I don't know what they pay, but TSN is allowed to carry the online coverage on its multiple cable channels. That's something ESPN would love to do but cannot.