... there is really no reason to change things...
Here are a couple of reasons:
(1) If magazines, raters, rankers, and (especially) travel writers had to start PAYING their green fees, maybe they'd begin to notice, in print, that green fees at too many places are getting too high for too many people -- and are out of line with the inherent virtues of many of these courses.
The PRICE of golf might become a major focus of their coverage -- as it should be, IMO.
And if golf-course owners and operators began to notice a serious interest in PRICES and VALUE, in print, maybe, just maybe, they would be encouraged to own and operate golf courses offering lower prices and better values.
Maybe we'd have a future with more Rustic Canyons and Wild Horses and fewer Cart Ball Corporate Outing CCFADs.
Maybe.
(2) If magazines, raters, rankers, and (especially) travel writers had to start PAYING their green fees, they would feel considerably freer to call a piece-of-crap course a piece of crap.
When was the last time you read a golf travel writer offering any serious criticism?
Being bought and paid for (or even just paid for) carries with it a serious chilling effect. T'ain't fittin', after all, to bite the hand that feeds you.
So: Feed yourself!