Fee increases have had the opposite impact for me, but then I don't purchase pre-packaged trips. However, there are courses that I used to play because their low fees offset some of the premium clubs. I still enjoyed playing them, even though they clearly weren't at the same level. Now that those courses have doubled (maybe even tripled) their prices, there is no way I'm going back. Once the gap closed to about a $100 difference between some very average courses and a few of the really good ones, I'll just suck it up and play the really good ones more often. Charging me triple the price for an average course isn't going to suddenly convince me it's great. It'll just make me feel like I got ripped off.