Have been in Dublin for the last two days at the newly-named Jameson Golf Links, formerly the Portmarnock Hotel Golf Links.
The hotel and course was acquired in 2019 by the Canadian Gagliardi family, and they have been working on this rebranding pretty much ever since. It makes sense in a way that few rebranding exercises I have ever seen do. The property was originally the estate of the Jameson whiskey family, the hotel is based on the original Jameson House, much extended obviously, and John Jameson III (who is buried in the churchyard to the right of the first hole) had a private nine hole course in the grounds in the 1850s, when there was basically no other golf in Ireland.
Irish golf architect Jeff Lynch of (re)Golf has been working on the course for the last year or two, making significant changes to Stan Eby's original design. He has tried to address the fact that almost the entire course was north/south in an environment where the prevailing wind comes from the west or southwest by building a couple of new east/west par threes in the big dunes next to the sea, the excellent ninth and fifteenth, he has rerouted several holes and made alterations to improve the course's connection with the sea, including the new volcano twelfth green, high atop a big dune.
Most exciting, though, is the new seventeenth hole, which will come into play in the new year. The existing hole is a very tough par three to an elevated green with a very deep bunker cut into the left front side. Jeff is turning the hole into a short four a new green he has built in previously unused terrain behind the current one -- it is fabulous, rollocking land, and will be a brilliant little hole.
The hotel is an excellent base for golfers playing the courses in this area of Ireland -- Portmarnock, the Island and Royal Dublin, even up to County Louth, as well as the Jameson course itself. They are working on stay and play packages that will include the best local courses. I recommend it highly.