Adams Golf Returns DirectToClient

[Steve_ Shaffer]

Taylor Made owns Adams
Retailers of all sizes are trying to figure out what their direct-to-consumer strategy looks like, depending on what category they operate in. Golf equipment giant TaylorMade is no exception.
Last week, TaylorMade made one of its most significant investments in DTC when it relaunched Adams — a line of golf clubs it acquired in 2012 for $70 million — as a brand that will be sold entirely online, DTC. The goal with making Adams a DTC brand is to pitch it as a line that’s a little bit more approachable for people who are new to the sport and may be intimidated to visit a pro shop to pick out a new line of clubs. The line is also cheaper than TaylorMade’s core line; an Adams wedge, for example, starts at around $99, while a TaylorMade wedge starts at around $119.99

https://www.modernretail.co/marketing/how-golf-giant-taylormade-is-building-out-its-dtc-business/



https://www.adamsgolf.com/on/demandware.store/Sites-Adams-US-Site/en_US/Default-Start


https://golf.com/gear/adams-golf-clubs-2023-first-look/

[Steve_ Shaffer]

With the big name club makers now selling a set of irons for $1000+ , the big sales point is for the " value" customer and "try our clubs for 60 days. If you love ‘em, keep ‘em. If you don’t, send ‘em back" for a 100% refund.