I'd strongly argue that Tom Coyne and Andrew Green, a prolific author and a talented architect respectively, are both are far, far less influential to golf than a Riggs from Barstool or a social media savvy PGA pro like Max Home or Joel Dahmen, or Molly Solomon from the Golf Channel.
All the latter have media throw-weight and reach that a self-promoter like Coyne or keen restoration artist like Green do. Additionally, one could argue that Ran or Ben Cowen Dewar easily eclipse them as well.