Couple of thoughts from one who deals with all media demographics, daily across multiple sports, music and film platforms.
- The "Links Lawyer" and the "Kid with the Drone" have burned appreciation of golf architecture into the lexicon of the common and younger golfer. That is a phenomenal feat. That is akin delivering a cross-over music hit. (Tony Bennett winning a Grammy and an MTV Music award in the same year comes to mind. The New Top Gun is in there as well.)
Hipster golfers may be echoing things this group has debated for years, but the fact they are echoing them are cause for celebration.Their megaphones heard them here first. Remember we are still the folks trapped in the corner of the kitchen arguing about mow lines and double jeopardy trees. (Duncan, again, apologies for dragging kitchens into this)
- Close-in, low altitude aerial photography is not new. Prior to drones, we worked with cumbersome UAV Cameras that charged by the hour for almost 12 years in sports. Use of Consumer drones to visually tell gca stories on social media was creative, revolutionary, and pivotal to the current mass appreciation of good architecture, and exposure of bad.
- Another concern heard is the need to "Design for the Drone. That is two-sided.
1- Without the drone, it is likely that there would be less demand for new and restored course work. The drone has expanded the appreciation of features by the masses in ways Eye-Level does not. And most pro-photogs have used cranes and cherry pickers for decades to don't get hypnotized by any nonsense claiming "Eye-Level" Is the only way to visually and photographically capture the essence of a hole. That's bullshit. Don't type it. The drone allows the consumer to better understand the scale of the architect's vision.
2- The most valid concern associated with "designing for drones" is maintenance, H/R Staffing and budgeting. The core visual element driving this is contrast. Bunkers, Waste areas, 'Fescue' (Any grass that looks gold - Sorry Kyle) are now part of the consumer palette. We vilify the over-watered and Mono-Verde. We celebrate the bouncy brown "Green and Gold" (Go Packers) bunkers and fairways.
The more we do that, the more there is to maintain.
That has driven in a shift in maintenance practices, expenses, and stressed staffing in an age where staffers are unicorns.
That is the real issue with every sexy design and one that is a valid and daily battle.
That is a monumentally valid line item of concern.