My take is, a failed attempt at out of the box marketing! So many years at Las Colinas, excellent logistics but not a top 50 Texas golfing experience. Trinity Forest, a great golf course but poor logistics. Craig Ranch, a flat course, relatively flat greens, hardly any penalty for miss hit shots and a course set up to produce birdies. Drivable par 4´s, par fives under 500 yards and par 3´s requiring a wedge. This week could produce the least amount of bogies in a PGA tournament. It seems like they also are trying to follow and incorporate some concepts from the phoenix open. Anything to get attention. Hopefully the salesman’s club can find a permanent home in the near future that challenges players and has all the necessary logistic to attract the crowds they are seeking.