So, this group espouses to "Grow the Game'; while taking a very old fashioned view of " I only want to hit off grass on the range" & "Trackman is a gimmick" and "How can you work on your game with Pinnacle range balls"
Well............the demographic to market at least a portion of a new golf club to "loves electronics", to quote one JK. Having a hitting stall that has electronics that this group loves, is covered and can be used in the northern climes poor weather months is a great advantage, IMHO.
Is a mat more forgiving than grass on the range.......yep. Can most, if not all of us feel a mist on a mat......yep. Anyone miss a mouthful of dirt and mud all over your clean golf clothes when the grass range is a bit damp and you mishit one.......likely not.
Are Calloway or Titleist Pro V range balls preferred to Pinnacle.....likely........however what the younger demographic is looking for is new clean range balls, that may even load themselves on the mat, so they don't have to bend down.....gadgets, you know.
Just MHO....