Jeff,
I would agree with that sentiment as it applies specifically to respect. However, the problem with respect is its difficult to measure. When evaluating these kinds of tactics, I look at it more in terms of what was gained from using them? So looking at the net accrual whether it be in the form of a notable position, power, increased opportunities/access, compensation, benefits, etc., that's a bit more tangible.
But once again, going back to this scenario...
If I was going to speculate, I'm guessing he wanted to leverage the success of Cape Wickam into other projects in the form of doing lead design/architect kind of work. And he probably ran into a bit of blowback and obstacles from other potential developers who were under the assumption that Cape Wickam was MDV's work. And whether its true or not, its almost always perception one has to deal with in reality. So perhaps he was just trying to set the record straight in a public forum for future work and opportunities, not necessarily for those who were already familiar with the project.