Somewhere, in a backroom at the head office, in a major midwest city, on a summer's day so hot that grown men are walking up to cops on the corner, begging them to shoot, a sharply dressed man in his forties whose watch cost more than my car is revving up the sales force, and teaching them how to, in his words, 'sell dirt to deadbeats':
A-B-C. A-always, B-be, C-closing. Always be closing! Always be closing!! A-I-D-A. Attention, interest, decision, action. Attention -- do I have your attention? Interest -- are you interested? I know you are because it's f--k or walk. You close or you hit the bricks! Decision -- have you made your decision for Christ?!! And action. A-I-D-A; get out there!! You got the prospects comin'in; you think they came in to get out of the rain? Guy doesn't walk on the lot unless he wants to buy. Sitting out there waiting to give you their money! Are you gonna take it? Are you man enough to take it?