For most of us, these would apply more often than not:
The Land Didn't Speak to Me.....but the money did.
This should be the slogan for the ASGCA.
I heard a story about Jack Nicklaus first getting into the business in the 1970s and walking Shoal Creek. He didn't see a golf course on the property and told Hall Thompson. Apparently, Hall Thompson was not the type of person you say no to and Hall told Nicklaus to get his ass back out there and find a golf course.
Say whaaa
?
I have never heard that story, but even if true, it turns out Jack did find a pretty nice course there, no? This is why I say that, except in really extreme cases, you really don't know how good a golf course you can do until you try. And, half of the extremes are owners, budgets, etc., rather than the land itself. I mean, if it's all 50% slope, or only about 90 Acres when you need 200, yes, it is best to pass. Although, I have had a few projects where the Owner did end up acquiring a bit more land to make it work after the project was started, which is again, having a reasonable owner, even if the land is unreasonable.
A professional golf course architect knows that the first priority to build a course for the owner is usually location, location, location (i.e., will there be anyone around to play it?) It is often written (even by the ODG) that the land quality is actually one of the lower priorities because if necessary, you can beat some character into it.
TBH, this is sort of like this board's tendency to talk in terms of the top 100 courses, rather than courses as a whole. Is it wise to pass up a project once in a while? Sure, but for a guy wanting to make a living in gca, it really shouldn't be too often, maybe 1-2% of any project you go look at. If you get to the top of the profession, it's great that you can turn away work, or give it to associates, but that happens only to a few. For most architects, not getting enough leads is a much bigger problem than getting too many. And most commissions have okay land, but not great. What % of courses in the world are ocean front, for example?
I did have a young aspirant call me within the last year, and he had very little training, and he said he hoped he could work only on sandy, well drained sites, so he wouldn't have to worry about that part of it. Good luck, kid.
Lastly, it's a small profession with a small circle of owners for that matter. I always tell young architects to go interview for projects that they have no business getting because somehow, being in the process gives some credibility down the line. By the same token, getting a reputation for walking away or quitting on projects will also follow you, and only the very top of the cream of the crop can overcome that. Even then, I think it takes time.