Garia has tried the upscale market thing for several years to limited success.
Like the electric auto industry, anyone coming in has to not just replace the fleet at the course but the maintenance infrastructure also. Charging, service, etc.
Truth is, brand means very little in the golf cart market. Consumers don’t care as has been proven with recent research and study. Golf carts are commodity items for golfers. CC, EZGo, Yamaha….
Maybe having a Lambo badge will generate short term interest because it’s unique but I don’t see long term viability except at the most expensive end of the global cart market. But I’m sure they have done the research!