Maybe we don't even have to play golf at all, or hold any tournaments. Instead of the data nerds looking at Strokes Gained Driving, Approach and Putting, they can crunch the Nielsen Brand Exposure, Q, and MVP ratings numbers for all the top stars and determine a winner, in 'virtual' time & space week after week. Put Jim Nantz in the broadcast booth, Brandel Chamblee back in the studio, and Dottie Pepper 'out of the course' and you have instant 'content' across several media platforms, with never a weather delay or the tedium of actually watching people play golf. Pay the stars a billion dollars (they're worth it) and give us a way to bet on the outcomes (it's more fun when fans have some skin in the game) and I see a real winning formula!!