While not quite as cynical as MY, at first reading this does seem to smack of a solution in seek of a problem, as many govt agencies and private associations can tend towards, to justify their existence and continued need for more staff.
I do know Henry D, and yes, he is a nice guy and a good golf biz consultant. I feel like clubs who feel they need help in any area will contact someone like their firm and don't need any official body above that. I will be interested to see if the USGA brand helps their business as they think it might. But, time will tell.