And to the other thread from Mark, believing in medal play is very different to believing in Par... the notion of par constrains rather than aids when it comes to golf course design. It is merely there as an easy recording mechanism.
Ally, could we explore this a little bit?
In my opinion, the idea of par should be the strongest tool in your arsenal. A client that won't let you use it is a somewhat different issue.
If you were to find a wonderful hole that would be 290 from the back tees (and maybe 200 from the front tees) and the terrain made it best as two-shot hole, you should be able to build it and let me think I need to make a 3 to keep pace.
While it's easy to say it shouldn't matter, that temptation absolutely dictated all the excitement #13 at this weekend's PGA Tour stop delivered on Saturday. The announcers said a half dozen times, if they can just recognize the option to hit it 30 yards short left of the green, they'll make 4. They all went for the green and it seemed the average score was about 6.