All the categories are entirely subjective, so I don't know how you consider fun "more" subjective.
But my point was that GOLF Magazine does not tell the raters what factors to consider. We don't have to assign any points for fun if we don't want to. Ran might, however, have his thumb on the scale in deciding whom to consider as a panelist.
I meant with regards to Golf Digest, not GOLF.
And yes, of course they're all entirely subjective. The way I worded that was incorrect -- what I really meant was that I think "fun" likely has a wider variation than any of their other categories, although I suppose it may not be so different from aesthetics or memorability.
It doesn't really matter because the rankings are always going to depend heavily on who is actually creating the data no matter what the criteria is. I think if they put together a panel consisting of 100 scratch/plus golfers and 100 20 handicappers, there would be significant differences.