I agree that an alluring golf culture depends in large part on the golf course (Sean Arble) — and like it or not — its people.
But how do you get there? How are you going to get a golf course worthy enough to attract and retain promising new members?
One way of doing it is by investing in your tradition and history (See post #38). It summons a sense of pride and appreciation among the membership and can serve as the inspiration and catalyst for a thoughtful golf course restoration, which incidentally is one of the most powerful marketing tools a club has today for attracting and retaining members.
In the March 2008 edition of Golfweek Magazine, Brad Klein wrote about "a small club" with "a modest clubhouse” creating adornments of "heady company” in honor of their architect. At that time, few members had much admiration or respect for their architectural heritage, and fewer knew much of anything about Perry Maxwell or his masterworks.
Klein says….."At some courses, it’s easy to see how folks take their architecture seriously. Old Town Club set aside a room in their modest clubhouse for course designer Perry Maxwell (1879-1952). The room honors the architect with oil paintings depicting other classic Maxwell gems, including his co-designs (Crystal Down Country Club and Prairie Dunes Country Club) and his renovations (Pine Valley and Augusta National). Plans are afoot to get a painting of Maxwell’s premier solo design, Southern Hills Country Club. That might seem like heady company for a small club such as Old Town, but the effort at commemorating Maxwell helped generate political support for a determined restoration. The club was blessed with a coterie of determined architecture enthusiasts who were not hampered by a committee structure. They hammered away for more than a decade to bring back the design genius of their classic layout."
So, while some may want to discount time-honored “trinkets," "knick-knacks," “cabinetry," "woodwork" and historical “decor" as superfluous or meaningless, it has proven to be the seedlings and underpinnings of at least one pretty good golf culture.