He must be a charming fellow because I have no idea how the hell he won the job to rebuild/renovate Raynor's Minnesota Valley CC.
Bill, whether charming or not, is really, really good at what he does, and I think that is becoming better and better known. He spends a huge amount of time on site, and consistently brings projects in on time and under budget. I wouldn't think that "charm" would play much of a part in multi-million dollar decisions about which GCA to hire, but then I've never made such a decision, and likely won't ever.
I think his renovation at Chattanooga CC was sort of a turning point, perhaps, along with Pinetree in Georgia. Both have hosted some fairly significant competitions since his work, and both are the type of courses that he can show a prospective client in person as part of the bid process.