JK's thought for 2021 AT&T is one that, while delivered as a bit of a throw away, could really gain traction. I would imagine a few on this site with the platform to float such ideas through mediums that would generate momentum could get the ball rolling relatively quickly.
Why stop at AT&T make it for every tour event next season and even include The Masters... The winners of selected events get to play in the par three tournament with the professionals and play a post Masters event at ANGC on Monday. Mix that in with the volunteer and media players that Monday is typically reserved for.
Such a movement would certainly put the game in a good light and provide the thrill of a lifetime for hundreds or thousands (not enough) of those out there fighting this thing on the front lines.
If that were to happen perhaps, just perhaps, JK would see some value in professional golf (he already does but is just stirring the pot).