The new line off the tee could be interesting. Formerly, right-handed players were aiming slightly away from the fairway bunkers. Now, more directly at them.
As for the dollars, I assume the television contract dwarfs merchandise sales but the latter must be off the charts. Picking numbers out of thin air, let's assume the patronage (old Bogey ain't getting black-balled) turns over each of the three practice round days at 25,000 daily. That's 75,000 folks who spend, say $150 each for merchandise (I read somewhere the average is $600) - or $11,250,000. For the four tournament proper days let's assume 75% of the patrons are locals with plenty of stuff at home in the closet. The other 25% of the 100,000 patrons over those four days also spend $150 each yielding another $3,750,000 for total seven days revenue of $15 million. A 35% margin nets $5,250,000. That's the same amount as another club with 350 members paying monthly dues of $1,250. Hmmm, what to do with the TV revenues?