Through 2 issues of McKellar, I have found they really nailed it. Filling a void in golf publishing with terrific writing on well-chosen subject matter. Additionally, I really like the format. I don't know much about publishing, but the quality of the paper, the art and photography included, and everything else makes for a really tight, cohesive product. I am a huge fan.
I've also read some (not all) of The Golfers Journal, and I love that it has a similar foundation and spirit to McKellar, but they are putting out what are ostensibly fairly different products. Again, quality writing, phenomenal photographs, and a ton of content. I suppose I need to officially subscribe to TGJ.