I often recommend to clubs that have asked us to consult, that they first prepare a Mission Statement for us, rather than having us impose one upon them.
The best one I've ever seen came to me in a recent RFP. Here it is:
"The Club's character is determined by its location and traditions. It is a two-ball Club, with the membership preferring easy access, fast play and hard greens. Match play is more common than medal golf. There are no tee times, dogs are welcome and [REDACTED] determines the rhythm of the day. The Membership defend the Club's ethos staunchly and there is little impetus for change."
Care to guess who has their priorities in such order?
Note: I redacted two words so it didn't give away the club's identity directly. I will come back later to give those away.