Regardless of whether or not the content is good or we like it, we should all love the message NLU puts out. They are proponents of classic architecture, they love Scottish golf and extoll the benefits of sub 6,000 yard courses, and they think the ball goes too far.
If there is going to be a rollback any time soon, a large part of it is going to be driven my dreaded millenials as they grow older. If these are the "journalists" young golfers are listening to, they have a message that aligns with this treehouse very well. We should all be pretty excited that the "cool kids" in golf think like we do.