Jason,
While I think the event has interest, its the execution and details that are a missed opportunity.
1) PPV? For real? I think they're going to lose a lot of eyeballs who would otherwise check it out.
2) The purse. As I and others have noted, it doesn't really mean anything to them, so why pretend it does? At this point the only thing these guys care about is W's in real events.
3) They could play for something more interesting, ...like loser gets a tattoo of the other guys mug or something. Some real skin in the game.
I do think the venue is cool, and as a GCA member, seeing the course would be the main reason I would tune in, but sure as hell won't drop 50 bones