A factor not often mentioned is this: televised sport is dying, for demographic and technological reasons both. NFL numbers are down, year after year, as are baseball's. And the numbers for weekly golf on the networks have always been low, broadcasts long being propped-up by luxury brands selling to older rich people. So the PGA Tour is scrambling to stay relevant/interesting week-in-and-week out: a shorter schedule, monthly majors, new FedEx format etc. And they are doubling down on 'these guys are good', by which they mean 'they hit it far', ie doing everything possible to 'inflate' those driving distance numbers even more than technology already (and actually) has. Hard, fast, tightly mowed fairways for sure, but when I check the stats on the senior tour and every week there are at least a dozen guys even *there* averaging over 300 yards, then I know there must be other tricks going on too, eg some wind-assisted, downhill tee shots being measured.
All of which is to say: the PGA Tour (and the USGA, and most manufacturers, and the major networks, and the magazines) are all fighting for their lives right now -- and not Jordan nor Brooks nor Ryder Cups nor FedEx playoffs nor Shinnecock nor one-length irons will save any of them; and so they're praying that 'distance' will.
It won't.
But they're not going to let go of that lifeline, or even think about trying/trading it for another.