Ah, my pet peeve, Corey -
Think of it: every year, they have us discussing the pros and cons of the "course set-up".
Some years everyone complains, and so they lose 'the battle'. But in the big picture, they've already won the 'war' - i.e. the war of words and the framing of the discourse.
Setting up the course? The architecture *is* the 'course set-up!
Any U.S. Open golf course is *already* 'set-up' -- the architecture and prevailing/natural conditions at Shinnecock posing one set/kind of challenges, and that of Baltustrol another, and at Pebble a third -- and Pinehurst and Winged Foot and Olympic all each with their own pre-existing 'set ups'.
But as I say, I think that war was lost a long time ago. Now *everyone* (players and tv and officials alike) is speaking the same language and within the same 'frame' -- oh, this is a *good* set-up, that other one was a bad one etc.
It's gotten so bad that if someone says "You don't *need* to 'set-up' the course -- you've already *picked* it!" he'd sound like a foolish grump.