As I've learned more and more about architecture I've wondered about this exact line. I grew up in the dark age of architecture and my opinion of a "good" golf course has changed quite dramatically in the last few years (since my first trip to Bandon).
But there is a very small part of me that still expects to be beat down by a course and if I shoot the number that I want there is a little voice in the back of my head that says "was that too easy? Did you earn that?"
Joe,
Therein lies the rub.....most golfers don't want it to be too easy, but don't want to get beat up, either. Striking that balance of meeting "golfer expectation" over such a wide range of golf abilities and perspectives seems to be what its all about in design.
You can look for things that kind of challenge good and bad golfers, like using side hazards more than frontal hazards, because good players rarely come up short, so front bunkers have little impact, but average golfers do, so front bunkers have a lot of impact. Whereas, everyone misses laterally, only to different degrees.
I believe chipping and putting challenges don't trouble the average golfer that much, while challenging the good player, too. If you three putt, at least you don't lose a golf ball. Recovery challenges (i.e., hitting out of trees) should be about as much fun for any type of player, IMHO.
We also have multiple tees to vary the challenge to different levels. And to attempt to make any carry challenge we create somewhat doable by most golfers using the appropriate tee.
I try to create interesting shots, but perhaps pander by not making hazards extremely difficult so as to avoid a potential beat down. But, every so often I break the r just for interest. I think all golfers appreciate variety, about equally.
But, all in all, its really every architects opinion as to just how much interesting golf vs. penalty and hard challenge the "average" golfer wants.
I may have told the story, but shared a national interview with Steve Smyers, who was describing his latest design, with a design brief to make it the toughest course in the world. I answered that with all due respect, my career is trending the other way, towards more playable golf courses, perhaps even pandering ones in Ian's narrative. We all take our own journey in design, but I have seen and designed enough tough courses (There are two states where my courses have the highest slope rating, and I debate whether or not I should be proud of that) to feel golf needs a bit more pandering moving forward.
Basically, every course is different in its design brief, and the only judge of design is whether you ended up somewhere near where you intended to when you started.