I find it more than interesting. Some guys are bombing drivers every hole (Rory) and other guys are hitting irons all the way around (Rickie). It's very unusual to see such a big disparity in strategy hole after hole — not left/right strategy, but long/short strategy (or horizontal strategy vs. vertical strategy, perhaps).
On some holes, shot-shaping is required in order to hit a driver. The greens seem legitimately tough and being above the hole is a problem, plus there are lots of putts with significant breaks.
Also, shots hit into the trees require creativity/escape skills and some luck — see Sergio, Justin Thomas' crazy shot for birdie, etc. Sometimes a high shot is required, sometimes low, sometimes a hook, sometimes a slice. I thought people might also like that the course isn't manicured to the degree of the usual ultra-pristine PGA Tour stop, too.
Additionally, while the course is 7,300 yards, it plays like 6,500 at most. Is there not some intrigue in a course that's essentially really, really short, yet I'm fairly certain has the highest first round leading score (-4) since the US Open at Oakmont?
When was the last time the players were tested in quite this manner?