As I commented on another thread, my sense is that GD put the system in place many years ago, and for consistency sake, stick to it. Who knows, they might not believe all of it, might think some could change, and might instruct panelists to consider each ranking in a new light (such as environmentalism, for instance).
As I read the article, I found myself wondering if thousands of golfers really do look to it for advice? I am a fairly sophisticated golfer, having played or toured 66 of the new top 100, but even I don't use the lists in particular. For one, most of the top 100 are very private and off limits, and I am not enough of an access whore to go out of my way to see them. I hope, if for whatever reason, if I am in their area, I can get on for golf or a tour, but that's about it.
Second, at some point, Andy mentions the 15 handicapper, in dissing the resistance to scoring criteria (which has to be legacy from the original lists) Okay, but I get the impression that ambiance, experience, service, etc. really are components of how the typical 15 capper views a course and its greatness!
Are you telling me that a group of golfers going to my Giant's Ridge (not in the list) can't call that trip an enjoyable success because its not on the top 100 list (although not long ago, it had the points, but not the raters numbers to be on it....) What about all the Joe Six Packs who go to Myrtle Beach and enjoy the heck out of all those Willard Byrd courses?
I would love some statistical proof to the assumption that the 100 Greatest Lists somehow misguide 15 handicappers to go to the "wrong" places. Obviously, all the courses not on the list probably complain about golfers heading away from their course in droves, but I doubt the Top 100 have substantially more - and probably have a lot less - play than courses more geographically suited to a region, ones priced better, easier to get to, and yes, with prettier beer girls.
Short version, if nothing else, the where to play, and "what do I think" decisions are many shades of gray, and the lists play a small part.
Shorter version....lists are what they are.