I think what bugs me about the bad ones is that they so blatantly pander to my grovelling weaknesses: they say "You know you're a rabbit and not a tiger and I know you're a rabbit and not a tiger and your opponent knows you're a rabbit and you know that he knows it, so why don't we just stop the charade of trying to make you at least feel like a tiger and, if you're willing to swallow your pride and jettison your self respect, you can play this short, easy golf hole honestly and without pretence or pretention and maybe be lucky enough to actually halve it against a tiger. So what if he (and you) know that only on a very short and straightforward hole like me will you ever be able to compete with a better golfer?; that's just your ego talking, you rabbit. Be the rabbit you are. Take this gift, and move on with gratitude".