Mike:
The point was you were talking about two vastly different instances.
There's a vast difference between your two scenarios. The first (if McGovern had been Flynn) is a question related to architect/constructor contributions, and which name, if not both, the course wants to pin its hat on. The second (borrowing the Ross name for a course he didn't really do anything on) is purely abuse of the truth for marketing purposes.
As Dan noted above, in the case of a restorative effort, I would hope the club endeavored to as fully understand as possible its history, both as planned and as built (and as cared for). Everything beyond that with respect to a restoration is a question of choice, but knowing the truth, or what actually happened, will make those informed choices.
As far as credit goes, there has to be a point where a course as built differs so much from what was planned that it is no longer proper to give credit to the planner over the constructor. I doubt that has ever happened to the extent that you have to completely discount the import of the initial plan, something I don't think we give enough credit to. In other words, in my mind, there is more to making a course great in the building of the framework than there is in the applying of the details.
You often deride the efforts of the historians around here. While there is something cool about discovering a lost course by a name architect, part of what we are really trying to do is lay out the record (both of what was done and who did it) so that if a course wants to make some choices in a restoration, it is doing so in an informed fashion.
I get your general point that who did what doesn't really matter, and that trying to present the best course possible is the ultimate goal. For the sake of what is or what goes on the ground, I agree. For the historical record, my personal preference is that if the story is going to be told, that it be told properly.
Sven