When we were building Pacific Dunes, I fought hard to not over-embellish the 12th and 15th holes.
As some will remember, 11 holes were built and grassed in the spring months, and we came back in the fall to complete holes 3, 4, 12, 13, 14, 15 and 18. [Interestingly this included all of the par-5 holes, but that just happened because they were the holes furthest from the clubhouse and irrigation source.]
I felt like a lot of the first batch of holes had one or two key features that made them memorable, and I was afraid that it would feel like a gimmick if EVERY hole had its own memorable moment. I also knew that #12 was one of the weaker holes aesthetically, and would tend to be lost in between the holes before and after, but I felt that was better than trying too hard to force it to compete. I don't know that's exactly what you were describing, but it's similar.
In the end, that single bunker 130 yards from the green on #12 makes the hole without drawing attention to itself, and Mr. Keiser let us go there. He was far more concerned about #15 -- which I was not, because I liked the green site so much -- so we kept adding bunkers in the second-shot landing zone there until he was convinced it had enough oomph to it.
Shadow Creek is another course where I was told [by Mr. Wynn] that a LOT of thought was given to making an ebb and flow of emotions during the course of the round, including deliberately subduing the design on certain holes [10-11, 16] so as to make the holes afterward more impactful.