I wonder how much the period of optionless, penal golf architecture was driven by the TV market and vice versa. In answer to the thread title, Given the viewing numbers for the Olympic golf I hope that TV can encourage golf courses to have options and fun rather than contrast for the TV.
What drove the TV ratings for Olympic golf were
1) The relentless promotion of the Olympics in general, which is not comparable to any normal golf event, and maybe
2) The controversy over all the guys skipping the event, which generated extra attention for it.So the funny part is, controversy generates interest and ratings. About the only golf event I can think of where the golf course generated a lot of interest was the TPC at Sawgrass, the first couple of years it was open, when all the pros were complaining about it. But that's exactly what the IGF wanted to avoid for the Olympics. And as it turned out, they didn't need the controversy of a really difficult course to get good ratings, because the Olympics are made for TV ratings.
P.S. There have been a lot of comparisons about how great the TV ratings were for the Olympic golf compared to the Open Championship, but I haven't seen anyone comparing the numbers for the golf vs. gymnastics or swimming or track & field.