The randomness of match play is exactly what an event like Olympic golf needs. That's a positive here, not a negative. That kind of small-sample-size randomness is all over the olympics in many events, and it is that potential for a low-probability "upset" outcome that makes the events so exciting to watch for many people.
I have no idea whether golf in the olympics will (or even can) grow the game, but this limited event would be better served by more differentiation.
I agree 100%.
The 72-hole format may "produce the better champion," but it reduces drama. The Olympics are all about drama. Usain Bolt is the world's fastest human, but they don't make the 100m finals best total time for four heats, to ensure that a slip-up doesn't cost the best guy the race ... he's got to do it when it counts, or he doesn't win. That's what makes his accomplishment so impressive. And that's what match play is all about.
All of the Olympics is produced into highlight packages anyway. They could do the same for the golf in a match play format, and make it more interesting to watch, and waste less time. Purists could watch the whole final if they wanted, but everyone else could watch a condensed version where ALL of the matches were important, and not just the final round. We all know that one of the problems non-golfers have with our game is that it takes so long and seems so boring ... this would be a great way to condense it. And to make it a "fifth major" completely different than the other four,
in the traditional form of the game.
Most of all, just like my nine-hole matches for the Renaissance Cup, a format designed for upsets is the only way the "other" countries are going to have a chance to pull off a great upset.