Well then, Adam, it's about nothing at all, IMO. If 'it hasn't been about amateur sports' for decades, it is nothing more than another private sector, money grabbing sports entertainment entity that has to compete with all other such entities -- e.g. professional wrestling, the PGA tour, major league baseball, MMA, the NHL etc etc. So, let the IOC compete as best it can, and let the private contractors/professional athletes make their choices accordingly.
Peter