Mike - when we were in our late teens my friends and I used to laugh derisively at those ads from the 1950s of the housewife in high heels proudly showing off her new self cleaning oven -- a dupe of the madison avenue pitchmen we thought, and a fool who believed that the latest gadget would make her life happy. Jump ahead 30 years and there is hardly a person I know who is not on their 5th laptop, 6th I-phone, 2nd house, 4th car, and 3rd kitchen, this time in stainless steel of course. The biggest dupes are the ones who think they are too sophisticated to be duped, and who believe they are beyond/above trying to keep up with the Jones.