Barney, I suppose I have a slightly different approach. While I understand the need to meet the requirements of the owner who may have specific ideas, all things being equal, I think the objective should be to take the property and the budget involved and build the most interesting golf course possible. Each architect may have a different perspective on those attributes which make for interesting golf and given the differences in sites and budgets, that leads to variances among courses. But if one attempts to get the "best" out of each site, one need not consider whether one is designing for the design aficionado or the individual who knows little of the theory and history and is only looking for an enjoyable experience. I am sure there are exceptions to this rule, e.g. tribute courses like Old Mac, but as a rule of thumb, I think this works pretty well.