Adrian's members are never going to fully appreciate his best work. It's just not his market. The people who like bucket and spade golf courses are no more likely to appreciate Swinley Forest than the members at Swinley are likely to wax lyrical about a weekend at the Belfry. Horses for courses and all that. Adrian's members are buying a 'pile it high' product every six minutes. Profit lies in mass consumption, meaning overheads might be relatively high but, hopefully, enough come throw the gates to turn a profit. It works, financially at least, when there's a boom period.
Most people, but not all, like what they're told to like. Don't believe me? Think that's an arrogant statement? Then explain again how advertising works.
It's funny that Sean mentioned Leckford because I recall saying to him at Leckford that it was exactly the sort of place which I wish was build when demand boomed in the 80's and 90's. How different things could have been, how much more sustainable, if prudence and design integrity had led the way. Alas not.
What happened instead was the emperor's new clothes were produced on mass and you need a lot of advertising to convince people that's what they want to wear. The net result now then is a golfing populous conditioned to think that an open field with a few subtle contours and the odd bunker is low class while "7,000 yards, water on no fewer than 12 holes and over 200 bunkers" is a sign of high class. Class REALLY matters to golfers.
That's what did happen, and still is to a certain extent, but the bigger question is why it happened as it did.
I'd suggest the biggest reason is the path of least resistance. Competition was rife and the profit motive big. Subtle was never going to be an easy sell. It never is. What you needed, in the sort term at least, was something which could immediately grab people's attention, particularly new golfers who didn't have any great knowledge of what they were looking at. You couldn't sell great architecture to people who were architecturally blind. I give you sand and water.....and sapling trees (my resounding memory of junior golf is playing young courses with free drops away from staked trees).
Secondly, we just didn't have any Tom Doak's who were happy to put artistic integrity ahead of the immediate profit motive. There was no one with exceptional talent prepared to p!ss into the wind and be laughed at by the new 'experts.'
Finally, there was an overriding culture of 'new is best.' Nobody back then thought it was cool to shop in charity shops. Things had to be modern and slick. A golf course designed by a great architect in the 1920's wasn't mature, it was dated and old fashioned.
Really, you had the perfect storm for mediocracy.