Good posts and thread.
Patrick - I've read Tom D mention often the idea/design of there being a "place NOT to miss" when it comes to greenside hazards/bunkers. If understand it, Tom means designing greens, surrounds and pin placements such that the better player, pleased that he finds himself in the fairway (and perhaps not realizing he's on the wrong side of it), is tempted to fire at the pin/into birdie range but in doing so risks missing the green in the one place/hazard from which he almost certainly will NOT get up and down. It seems to me, then, that for this design/approach to work as intended, the hazard involved (a bunker sometimes, and working in concert with the green contours) must be very severe. Luckily, the other part of this approach is that said hazard is likely not the place that the AVERAGE golfer will miss -- and so you get that lovely ideal of a "green complex" that serves many types of golfers, is tailored to their varied skill sets, and allows for many kinds of goals (from making birdies to simply hitting greens to playing bogie golf). I think that FAIRWAY bunkers can/should work in this same way -- severe and a full stroke penalty for the better and more ambitious player who either doesn't recognize or foolishly disregards the risks involved, but for the most part not a factor for the average golfer (and if it is, no more a factor on his ultimate score than would be a tame and mild bunker, since for the average golfer any such hazard will, more often than not, result in a full stroke lost).
Peter