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Jaeger Kovich

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #25 on: November 21, 2015, 11:59:37 PM »
I have so many things I would like to ask and say on this subject, but as I need to get a proposal in the mail for a municipal bunker improvement RFP in the mail by Monday morning now is not the best time.

Adam Lawrence

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #26 on: November 22, 2015, 06:03:50 AM »
Just for completeness (and because I am the personification of Corporate Man), here's the story that Mike references. I first met Keith when he was building Lost Farm, so I'm really pleased for my friend that he has this opportunity.


http://www.golfcoursearchitecture.net/Article/Keith-Rhebb-and-Riley-Johns-to-lead-renovation-of-Florida-muni/3551/Default.aspx#.VlGga4QbTzJ
Adam Lawrence

Editor, Golf Course Architecture
www.golfcoursearchitecture.net

Principal, Oxford Golf Consulting
www.oxfordgolfconsulting.com

Author, 'More Enduring Than Brass: a biography of Harry Colt' (forthcoming).

Short words are best, and the old words, when short, are the best of all.

Mike_Young

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #27 on: November 22, 2015, 07:38:43 AM »
Bill M,
Read Jim Kennedy’s post #14 from 1920 …that’s the way things were headed then…

Jim Hansen wrote the book A Difficult Par  this past year and won the USGA’s Herbert Warren Wind Book Award for 2015.  It’s funny that you haven’t heard much about it even after wining.  But it had many interesting points.  For instance, Beginning on page 155, paragraph 5 is an explanation of Robert Trent Jones and the ASGCA.  It describes Jones as one of the major driving forces behind the founding in 1947.  It comes out and shows that it was founded for trade restriction.  Just read the last paragraph where the past Executive director comes out and says so. 
__________________
Here are the highlights of the pages:

“In 1937 Alfred Tull ,a partner of Devereux Emmet and took over the Emmett practice upon his death in 1934, wrote to Jones stating “ it is about time golf course architects got together to protect their interests”-  such a society should “be formed by a few active golf course architects in the East and then extended to take in all qualified applicants”   Tull wanted three basic objectives in his proposed society:

1-   “ a minimum scale of fees”, a maximum amount of service we shall render gratis”
2- a code of ethics that protected “ protected one another from undue competition once we have been retained by a client”
3-  “group advertising of the society”

Tull sent the letter to six other East Coast architects but interestingly did not send it to Maxwell, Ross or Tillinghast.  Of the seven he had sent it to only 3 would become founding members 10 years later.  Tull , himself was not a charter member and was not admitted until 1963.

Jones stated that the ASGCA purpose was “ to protect and upgrade the profession and to advance concepts and techniques of design consistent with the spirit of the game by collective thought.”  But even Paul Fuller, the executive director for years, admitted there was more behind the establishment than this.  Fuller said “ the “names “ in the business wanted to establish higher fees, keep newcomers out of the business and retain the majority of the work in their hands.” 

Jones was the youngest charter member at 40 years old by 11 years.  As the first secretary-treasurer he was instrumental in defining a schedule of fees that would be used by ASGCA members : 
minimum fee for a day- $50 and expenses
minimum fee for 9-hole preliminary plan- $350 and expenses
minimum fee for 18-hole preliminary plan- $700 and expenses
minimum fee for new course plans- 5%
minimum fee for  new course supervision- 5%
minimum fee for complete plan nine holes- $2000
minimum fee for complete plan 18 holes- $4000

Jones became president in 1950 and was considered the “main man within the society”  “
_________________________________

The book also mentions that RTJ had a couple of construction companies bidding his work and the client did not always know these companies were owned by RTJ.   For years, ASGCA frowned on guys doing their own work and yet several kept their own construction companies. 

The other interesting thing about the book is that I never saw a mention of Dick Wilson among the architects of that time and he was RTJ’s biggest competitor.  Think about it.  This one move (forming the club)  in 1947 separated RTJ from Wilson and others by making them seem less “professional” since they actually would get on a machine etc.  The book mentions an architect should be above such as running a machine.  BUT it also ushered in an era of  hype that remained for almost 65 years.  When I first got in the golf business the Toro person who catered to ASGCA informed me that one should only call ASGCA members architects and others should be called designers.  Since then I have seen that same person separate such in giving talks.
"just standing on a corner in Winslow Arizona"

Jeff_Brauer

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #28 on: November 23, 2015, 09:56:10 AM »
Mike,

I recall from landscape architecture school that ASLA was also formed because they felt they were considered less professional than architects and engineers.  Ditto, ASGCA.  They felt that the general perception of the industry was sort of Carl Spackler like, and they really wanted to be viewed as more like Frank Lloyd Wright (part of the inspiration for being called Robert Trent Jones, along with avoiding confusion with Bobby Jones)

And given fees did raise, as well as celebrity, you could say mission accomplished.  It was something that allowed us all to prosper and practice our craft as we desired.

I think AIA and the engineers also tried to elevate and fix fees as part of their program.  As a kid in about 1967, my dad did get a lot of ASGCA material, and I vaguely recall that a fee schedule was in there.  By the time I started at Killian and Nugent in 1977, they emphasized fixed fees were long gone, which sort of gives you a timeline of when that part of it was struck down by courts.  (And, I recall them competing on price back then, and really, along the breadth of my 38 year career, most of us do compete on price to a large degree, so you can't say that had a long lasting effect)

I don't think any gca ever got in trouble, but we followed along whatever AIA did after price fixing complaints.

However, no doubt there is a soft underbelly.  I guess you can choose what to focus on, and it may be a mixed bag, but it is what it is (and was). If you look at the big picture, I believe overall, it was good for the profession.  At least, I would prefer it be considered a profession, rather than a craft.  I guess I can't speak for all.
Jeff Brauer, ASGCA Director of Outreach

BCowan

Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #29 on: November 23, 2015, 09:59:53 AM »
Jeff,

Was Olmsted a member of ASLA?  Ur basically comparing Dr Mack, Ross, park jr, and slew of others to Carl from caddie shack.  U can't make this stuff up.
« Last Edit: November 23, 2015, 10:07:06 AM by Ben Cowan (Michigan) »

Jason Topp

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #30 on: November 23, 2015, 11:03:47 AM »
I do not know much about the ASGA but the notion that it promotes the business interests of its members or provides form project documents that include ASGA membership as a requirement for hiring an architect is hardly surprising.
Every professional association with which I am familiar has the goal of advancing the interests of its members. 
At the time I took the bar exam, I was told that a famous law professor gave the ethics portion of the exam to his 12 year old son and gave him one rule - the rules of ethics are designed to protect the financial interests of lawyers.  Supposedly the boy passed applying that single rule.

Lawyers and golf course architects are not unique in this regard.  Ophthalmologists fight with Optometrists.  Medical doctors fight with chiropractors.  Union employees try to keep out non-union employees.  In politics, parties keep out non-party members or make them ineffective if they do achieve office.   PGA of America Members create advantages for its members compared to non-members.  If such associations did not create advantages for their members there would be no reason to join them.

The fact that such associations advance the interests of their members, does not mean they are evil.  There are a lot of potential benefits to society associated with such associations - the most fundamental of which is a vehicle by which the public can be assured that its members meet appropriate professional requirements.  Such associations also have an incentive to identify and punish bad actors because such actors hurt the profession as a whole. 

The ASGA should rise or fall based on whether it does a good job of serving its members and the public.  On that front, I leave it to others with actual knowledge of their operations.


Niall C

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #31 on: November 23, 2015, 11:33:18 AM »
I agree with Jason. Measured against lawyer and accountant professional bodies, ASGA and EIGCA, hardly have as firm a grip on their market place. Try getting your accounts audited by anything other than a qualified accountant or undertaking a conveyance without a solicitor.


Niall

Mike_Young

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #32 on: November 23, 2015, 02:10:45 PM »
Jason and Niall,

I don't think you see the entire picture so let me argue a little with Jeff here and see if it is any clearer. 

ASGCA is nothing like ASLA, AIA, PGA, GCSAA ,CMAA and certainly nothing like ABA, AMA etc.  It is a good old boys club and nothing more that has done a great job of letting others think they are a sanctioning body.  The notes I mentioned above clearly state that RTJ wanted just such..and their past executive director even says so. 

All of the above golf associations require you to be in the specific business and show such and to fill out an application etc and join on an objective basis.  With ASGCA there is a written qualification process which requires one to have designed at least 5 courses etc but in the end the entry decision is left up to a 9 man board of directors.   I’m sure this would be argued but if the right guys want you in, you come in.  OR if they need you more than you need them such as Coore, Dye, T Watson etc....if those guys were building 9 hole munis somewhere , they would slamming them left and right for their process. 

I hate to single Jeff.  Jeff and many others who are members of ASGCA are very qualified golf architects whether they are a member of ASGCA or a non-member.  .  Many members are not.  They might be great guys with expertise in irrigation to agronomy,  to playing the game but it doesn't mean they are good designers.  . 

There are three types of golf architects in the US who are NOT members of the ASGCA:

  1- those who have no desire to be.
  2- those who are smart enough to know they would qualify but would not get in.
  3-  those who are not smart enough to know they qualify and would not get in.

The guys who are members are:
  1- often associates of firms where the principals are ASGCA members. 
  2- There are some others who did not work for a member firm and got in on their own and those are to be admired.

Overall it is a subjective process and it has ZERO business writing contracts for municipalities or anyone else to use if such a contract restricts to just their members.  The same goes for educational seminars etc sponsored by vendors etc.  For example, Toro sponsors a Remodel University promoting the ASGCA member which is pitting their non-member customer against their member customer.  Hmmmmmm…

Jeff states that it is what it is and I’m fine with that UNLESS it gets in my way.    And only because it justifies so many people who are not nearly as qualified as many non members.    If you have a few minutes just take this little test and tell me if I’m wrong:

Go on the website and pick some random members whose name you do not know.  They will have a list of 5 courses they were required to design to become  member.  Click the websites of those courses and see if it was that particular person who designed it or did they take credit for it while under another firm.  You will find there are many members who don’t have their name listed on the scorecard as the designer.    There is a HUGE difference between designing a course as an associate and being the principal who has to sell the project and see that it is done.  It's sort of like giving a caddy a PGA Tour card.  Now that’s not to say that some of these guys are not qualified but to say that the process is a farce.   

So in the end ASGCA is nothing like ABA , AMA or PGA, GCSAA or CMAA  .  It is NOT a licensing body needed for public policy.    I have many friends in ASGCA and some know how it is but others will never see it the way someone such as myself sees it after fighting it for a few years.  If it were a level playing field I would leave it alone otherwise I hope one day USGA, GCSAA, PGA etc recognize it for what it is.   I do think we have reached a point in this business where people see it for what it is and now it is a question of survival as it is for many other trade organizations more so  than the member.    So many trade groups have many of their members either remaining members but not working or either not doing enough to justify a large membership fee and suddenly the trade group existence is in trouble.  That means you change requirements or whatever it takes ot generate dues...watch...

And so I go back to page 155 of Jim Hansen's book....it states all one needs to know about the frat house....

That’s enough writing for one day
« Last Edit: November 23, 2015, 02:20:07 PM by Mike_Young »
"just standing on a corner in Winslow Arizona"

Jeff_Brauer

  • Karma: +0/-0
ASGCA
« Reply #33 on: November 23, 2015, 02:27:57 PM »
Jason,

Well said.  And, of course we extend services to our dues paying members, but some of the industry wide things we do help all architects/designers, etc.  For that matter, owing to some complaints, we have been doing a better job of reaching out to non members (or so I hear, not really as involved as I was 20 years ago as President) and some things are open to all.

While there are a few ASGCA standard documents, like the RFP, which I actually happened to write, that say things like respondents must be ASGCA members, I have literally never seen it enforced.  After all, mostly cities issue RFQ and RFP documents, and cities try to cast as wide a net as possible.

You don't join ASGCA thinking it gives you some wild competitive advantage, you join for the experience it gives you in meeting with other architects, seeing/playing great courses, and hearing some education that you might not get elsewhere.

Ben,

While Olmstead practiced earlier, and was 78 at the time (and died in 1903), ASLA was formed in 1899,  by 11 New York landscape architects - most of them associated with the Olmsted firm. One outgrowth occurred in 1900, when Olmsted's son, Frederick Law Olmsted Jr., organized and taught Harvard University's first course in landscape architecture.  Again, they saw a need to promote the benefits of LA and LA education, a generally noble thing. 

I was just pointing out that I am aware that there was some worry that golf architects were not considered professionals and they wanted to be.  I was trying to give a longer view of how things went, rather than a current view with no background.

And, plans are involved, perhaps even more now than then.  I do believe they wanted to be recognized as planners over building in the dirt guys, even though many did, as MY points out, also have construction crews.  Not sure I can say I have ever seen anything that Ross or others wrote on the subject to express exact views and I could go back and find out exactly where that impression comes from.  Perhaps the caddy shack reference was as unfortunate as your spelling and generally inane point.......

Of interest, since MY seems to think they had limited viewpoints, of 14 members, 5 had some LA training, 4 came from construction backgrounds, 3 were golf professionals, and 2 were simply businessmen turned architects, so I don't think they were trying to limit competition to certain types of people, just recognize those who were truly active.

I somewhere have a real detailed Xerox book of the old meeting minutes, as well as Paul Fullmer's history of the ASGCA Presidents.  Odd to note, that Ross addressed the first meeting, talking about how bulldozers were shortening green construction time from 15 to 2 days each, which he liked (similar quote ended up in Golf Has Never Failed Me)

First topic discussed?  Richard Tufts of Pinehurst was made the first complimentary member, and opined that longer tee shots were killing Pinehurst.  The ASGCA made a motion to reach out to the USGA, proving some things never change.

Also of interest, RTJ shared his experiment in building two distinct holes at each par 3 location, which in his opinion, would reduce the bottle necks par 3 holes produce.  It does not seem that this idea caught on.

As MY mentioned, there is evidence to support both the lofty goals of the group, as well as some concern that they do what they could to keep fees as high as possible.  That said, I would bet fees at that time were sort of like the purses at PGA and LPGA tournaments, very low and maybe not enough to make a great living.  It might have seemed much more necessary than evil to them. 

Mike, just saw your last post.  I would challenge you to find the words "sanctioning body" anywhere in any ASGCA document. I could be wrong, but we never held ourselves out as that, at least in the 34 years I have been a member. 

The only reason that ASGCA has set up minimum qualifications is that it doesn't have thousands of degreed and licensed as required by law professionals like AIA and even ASLA, which sort of set the bar.  The qualifications of five courses was only to make sure we were allowing recognized and practicing architects in.  I agree there is not really a "rookie" program.  On the other hand, since so many have gotten to five courses without membership, that along sort of shoots down the idea that you can't practice if you aren't ASGCA, as does your career!

Anyone can choose to focus only on the negative, but this is clearly not a society of choir boys. The only real truth in all of this is that the industry is, and always was, hyper competitive.  Feelings get hurt.  Blame always seem to get placed on the winner of any competition having some sort of inside track, from both in and outside the ASGCA.  Like, working hard to get an inside track, sometimes for many years, is evil!   If I happen to beat you out on a job next week, it would be hard to say only ASGCA was the difference.  It would really come down to who they liked, references, past work, and the presentation itself, and who did the homework, etc.  IMHO, and I listen to these gripes all the time, the winner had some combo of all of the above, and the four losers simply didn't put the work in.  (For an example of a great presentation overcoming supposedly greater name value, experience, etc. please refer to the Olympic course!)

If ASGCA has set any rules, they are broad and only to keep the completion as civil as possible, at least between members!  (and, this is an ongoing and perhaps somewhat futile process, although it does seem to have worked for the most part) 

BTW, I ran into a potential client who had designed a few courses, and has a similarly negative opinion of ASGCA.  I think that bias will certainly cost me any chance of a job there, but then, I kind of wondered why he chose to visit with me.....it is what it is, which is sometimes a bit confusing.
« Last Edit: November 23, 2015, 02:32:44 PM by Jeff_Brauer »
Jeff Brauer, ASGCA Director of Outreach

Mike_Young

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #34 on: November 23, 2015, 02:51:04 PM »
Jeff,

I never said ASGCA claimed to be a sanctioning body.  I said they never went out of their way to say they were not.  ;D ;D

My entire issue is they do not let all qualified people in when they go thru the process.  That's fine as long as they don't make it out that if one is qualified they can be a member.  We both know it is a 9 member Board of Directors vote.  I have no problem with that.  I do have a problem with biased opinions entering into a qualification process.  And Jeff my negative opinion of ASGCA only has to do with a few.  When I was in high school and wanting to design I thought ASGCA was the goal to strive toward.  I usually don't think about it now until I see a bid form that requires ASCGA membership and some idiot in the purchasing dept who thinks they are a sanctioning body and will not change it or even better having a past president tell a group that he is the only person in the state approved by the ASGCA to undertake such a renovation and the others are "Jacklegs". 

Have a great Thanksgiving..regards to Andrew and his buddies...

"just standing on a corner in Winslow Arizona"

Tom_Doak

  • Karma: +3/-1
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #35 on: November 23, 2015, 02:59:03 PM »
TD,
I think your post #12 is a good analysis except I'm not sure all of the guys wish to be the "next famous designer".  I would wager you did not set out with that as your main goal either.   Many of the guys I see just love being out in the dirt doing their thing. They want to build the best they can for the conditions and  If national recognition happens then great.  JMO


Mike:


Good point.  I will never know what is truly in their hearts, but I'd put it at about half and half.


As to my own goals, it's interesting that you phrase it as you do.  I have a friend from my early years in the business whose stated goal was "to become a golf course architect," and once he got his plaid jacket, he felt as though he had succeeded.  My mission, on the other hand, was "to build great golf courses."  It's amazing how a slight turn of phrase can mean so much ... especially in regards to how much help you seek in your endeavor.

Mike_Young

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #36 on: November 23, 2015, 03:08:58 PM »
TD,
I think your post #12 is a good analysis except I'm not sure all of the guys wish to be the "next famous designer".  I would wager you did not set out with that as your main goal either.   Many of the guys I see just love being out in the dirt doing their thing. They want to build the best they can for the conditions and  If national recognition happens then great.  JMO


Mike:


Good point.  I will never know what is truly in their hearts, but I'd put it at about half and half.


As to my own goals, it's interesting that you phrase it as you do.  I have a friend from my early years in the business whose stated goal was "to become a golf course architect," and once he got his plaid jacket, he felt as though he had succeeded.  My mission, on the other hand, was "to build great golf courses."  It's amazing how a slight turn of phrase can mean so much ... especially in regards to how much help you seek in your endeavor.

Yep...there are some Moe Normans in the golf design business having a ball and not knowing if anyone knows them or not...
As for a quest ot get the "jacket"....at one time maybe but now I see some guy get up at a conference to speak or I see a guy on FB with the jacket photo as his main photo and view it an entirely different light....

Happy Thanksgiving....
"just standing on a corner in Winslow Arizona"

Jeff_Brauer

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #37 on: November 23, 2015, 03:14:02 PM »
Mike,

Well, as I noted in the post above, if you don't really care for the RFQ document, it was several years ago, but I did write it.  I do recall noodling over whether to keep the phrase about ASGCA members in, and figured it couldn't hurt.  And we discussed it with HQ after I submitted it, and they figured, well it couldn't hurt.  So, if you want to blame someone for that particular phrase, I guess you can point the fickle finger at me!

I will repeat, that I never have seen a case where it was limited.  On a few occasions, we might see an addendum, where some non ASGCA architect asked about it, and the client overturned it, probably as a result of not really reading it.

BTW, that RFQ template does have some value, lots in fact.  If you want to go on gca.com and look at only one clause that may have had some negative impact, I guess that is your right.  But, if you have read any RFQ's that park districts have put together, they often are taken from templates from other types of contracts, and aren't relevant, making them awfully hard to respond to, so I am proud of how it has helped many cities and clients more intelligently hire gca's.  And, it lets those cities understand that how most in the profession would be paid (like extra for expenses) the phases we go through, the fact that other consultants are often required, etc.  Some I do believe they have considered removing it if they ever update the document to reflect some changes in the 2015 design environment.  (Come to think of it, I should probably expect that call any day.......)

As to TD's comment, I agree that if anyone thinks they have it made just because of a jacket, they have the wrong outlook on life.  I recall my Dad, then at my age of 60, when he could see retirement ahead ask, "When does this business get any easier? I thought it would get easier!" (He was a soup salesman....)  It might have been a poor choice of words on their part, or perhaps subtly revealed what seemed to be important, but for most of us, its selling the next project so we can continue to get those creative juices flowing.  Once you lose that, you may as well quit the biz.
« Last Edit: November 23, 2015, 03:15:59 PM by Jeff_Brauer »
Jeff Brauer, ASGCA Director of Outreach

Mike_Young

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #38 on: November 23, 2015, 03:33:42 PM »
Jeff,
OK...it's your fault.  The guys at Wilmington NC Muni would not overturn the ASGCA requirement...you did it... ;D ;D    But it is a good example of how an insider and an outsider see it....sort of like a frat party huh?// ;D

Soup sales....which company? 
"just standing on a corner in Winslow Arizona"

BCowan

Re: ASGCA
« Reply #39 on: November 23, 2015, 03:38:15 PM »
[quote author=Jeff_Brauer link=topic=62177.msg1477437#msg1477437
 
Ben,

 Perhaps the caddy shack reference was as unfortunate as your spelling and generally inane point.......


[/quote]

Jeff,

Wow, what a thoughtful reply. Inane, really?  The irony is u always complain about some of the archies on here as being too snobbish. It might just be that my points strike a nerve with you and make u feel uncomfortable. I might be in the small minority, but I don't judge someone's wisdom based on spelling, especially with auto correct.

  Would RTJ of allowed Dick Wilson to join?  How did Tom Watson get in?  How about Bill Newcombe?

Happy Thanksgiving

-Ben

Ps- I'm playing Wilmington on Thursday. Will need to take multiple showers....
« Last Edit: November 23, 2015, 04:14:59 PM by Ben Cowan (Michigan) »

Jeff_Brauer

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #40 on: November 23, 2015, 04:31:23 PM »
Mike,

Campbell Soup, of course!

For the record, I put in an RFQ at both Wilmington and Winter Park, and of course got neither, but congrats to those who did. I knew John Fought, of course, but had frankly never heard of the others until I read Adam's article linked here.  I am sure they will do a fine job. For both, I felt I was a long shot based on geography, a limited record of Ross restorations (in the case of Wilmington) and design build experience (Winter Park) and other factors, but was interested in the work for various reasons.  So, it was worth a site visit and a few days time of proposal writing.

Ben,

Well, my response was toned to yours, so there's that.  I am not uncomfortable with anything ASGCA or otherwise, or I wouldn't participate here.  I can't recall calling anyone snobbish here, but have on occasion make some snark comments about butt boys and things like that, so perhaps your comment derived from that, which is fine.  No harm really. Some people do judge by spelling, at least in my experience.

Dick Wilson was before my time, but yes, the common perception is that RTJ simply wouldn't let him join.  Might have made for some interesting meetings!  As I think I have retold here, back when I was membership chair, RTJ called me to breakfast, asked me to record his votes because he was leaving early.  When I started taking out a pen to record, he said,  'No need, they're all no, so I think you can remember....."  there is little doubt he was always on the keep them out side of the ledger, and we still have some of those members today, who will vote against anyone from their area.   While he was the man in his day, the trend towards the more complicated membership process was really in reaction to the fact that some influential members did really control new members, and we didn't want that.  It is far less good old boy than it was decades ago.

I was there for Watson, and when he applied, he went through the exact same process as everyone else.  While there is actually some bias against professionals, if they have actively participated they can get in.  I had actually done some work behind the scenes for Watson on a China project, and that convinced me that he understood the principles and some of the details of the design profession, more than say a Fred Couples, who mostly puts his name on a design of others.

I won't comment on anyone who doesn't seek or achieve membership.  While it is perfectly acceptable to take shots at institutions like ASGCA, it's not acceptable the other way around.
Jeff Brauer, ASGCA Director of Outreach

Bill_McBride

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #41 on: November 23, 2015, 07:03:30 PM »
Jeff, did RTJ's "no" votes carry veto power?   That would have really made it a closed shop!

Mike_Young

  • Karma: +0/-0
Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #42 on: November 23, 2015, 08:16:33 PM »
Jeff,

I had a cousin who sold for Campbells and one of the baby food companies for years...he is retired now but I remember all the cases of oudated tomato soup.

As for Wilmington, I like all the work I have seen from John Fought.  I have no issue with him receiving the Wilmington bid.  I have an issue with some of us not being allowed to bid and the procurement office thinking we were not certified. 

Dick Wilson,  Jeff, I think Dick Wilson was one of the main catalyst for starting ASGCA.  It was a way to separate RTJ from Wilson and RTJ saw that. 

When you mention the word "vote", I think that explains the biggest difference between ASGCA and PGA, GCSAA, CMAA etc.  As long as there is a vote then meeting all qualifications mean nothing.   It doesn't bother me for people to know I was not allowed in and not allowed to go to vote.  I will always appreciate your efforts but I consider ASGCA fair game.   So I have ZERO problems with you commenting on me not being accepted.  I think it's funny and gives me an insight few others have.  But as long as qualified people who meet the requirements are not necessarily allowed to enter unless voted on then it's just a frat house.  And that's fine just don't try to get in my way (ASGCA not you ;D

Tom Watson, one of the greatest golfers of all time, smart and may have gone thru the same process as everyone else.  But we know that process varies.  I know from other conversations with members that the process varies for different people.    You say Watson "convinced me that he understood the principles and some of the details of the design profession".  Great.  That is not all there is to it is it?  For instance they might question one guy about a drawing and ask him if he thought it was too much green slope etc.  Then a guy with a "best new" project comes along and he doesn't do drawings.  Or an associate for a big firm applies and is given 5 projects from the firm's list.  The firm principal contacts his inner buddies from three other firms and all goes smoothy and quickly.  I saw a local guy come in a few years ago stating a project as one of his five and if you were to ask the supt or the golf pro they would say he was involved but the project was the principal's.  Members seeing that associates of other members gain membership may follow the process but it is not the same.  While an outsider might not have anyone from his area volunteer to check his work because they either don't want him competing in their area as a member or he beat them out on a project and has to be a bad guy.  You and I have both heard the BS spouted about applicants.   Anyone they wish to be a member can be a member.  I fully believe that.  Tom Watson may know more than Fred Couples and he might be a very qualified consultant but he hasn't had the time or spent the time to be able to route, permit, and get a course done in an efficient manner both technically and economically without help from an architect...IMHO. 

And lastly, from what I can see in the business today.  Many of the people that left larger firms during the downsizing had no idea how to sell a project. They look at selling as dirty and don't realize every project they were ever on was because the principal had won a ton of majors...not because the associate was a slam dunk designer.   They have now had firms for a few years and if you read their websites they have never gotten an 18 hole course of their own and may never.  It's like a deer in headlights and yet they will zealously explain to a client how much more qualified they are than the guy that did not wear the jacket to the interview.  I've been watching one for a year or more now and he can't stand it...many of them will stop paying dues in another year or two.  The ASGCA did them no good.

Take care....
« Last Edit: November 23, 2015, 08:39:43 PM by Mike_Young »
"just standing on a corner in Winslow Arizona"

Mike_Young

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #43 on: November 23, 2015, 08:20:35 PM »
Jeff, did RTJ's "no" votes carry veto power?   That would have really made it a closed shop!

Bill,
Today the votes of the board of directors carry all of the power.  I don't think it has to be unanimous but it has to be a majority.  A guy has to be sure he had not pissed anyone off on  the board when he decides to devote the time to applying. 
"just standing on a corner in Winslow Arizona"

Jaeger Kovich

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #44 on: November 23, 2015, 10:05:47 PM »
I am fascinated by all of this.


One topic I am really interested in is: charging a % of the construction as a design fee. I personally have a philosophical problem with it. I am curious what others think.


I think there is hope for the young artisan/craftsman. I just completed a bunker renovation, I did all the shaping myself. I never drew a plan, just a few pages of writing.


One quick thought on the design/build model for municipal work. Projects that would require contractors to charge prevailing wage adds significant cost. If you are an a architect who uses an excavator or a bulldozer as his tools, it can make the paperwork and budget a little nicer.

Jeff_Brauer

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #45 on: November 23, 2015, 10:16:04 PM »
Jaeger,

I won't charge a percentage of construction either, probably for reasons you cited.  If a contractor moves mucky dirt, golf plates cart paths, etc., it doesn't affect my time and energy, and I see no reason to run up expensive specs.  I think most feel the same way.

On the other hand, it is certainly one way to calculate or estimate a fee, and 7% or whatever of construction cost certainly keeps the fees in line with inflation, although construction inflation is sometimes more than regular inflation, so nothing is perfect.

As to the different design methods, there are advantages to all of them, none is a panacea, and all are used today.    However, I can see the argument that you remove certain layers of fees.  I can also see you really, really need to trust your contractor in design build. 

The hardest part is, in reality, financial stability of the builder is probably more important to an owner than his craftsmanship.   And, a young craftsman is probably not particularly financially stable.  It is a fascinating story whenever a new guy, even one who has apprenticed for others, can convince an owner he/she/they are more than the typical pig in a poke.  I was there once, and haven't forgotten.
Jeff Brauer, ASGCA Director of Outreach

Don Mahaffey

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #46 on: November 23, 2015, 10:59:55 PM »
Everyone has a plan, some are more formal than others,  the biggest difference is some see plans as a means to generate revenue and some see plans as a means to an end.

But whether it is a formal plan set drawn with the latest CAD software, some notes on the edge of an aerial, or a verbal exchange of directives as the architect walks with a shaper, there is always a plan of some sort.

Good luck getting a job by telling the client you have no idea what you are going to do and will spend no time planning the work.

Formal plan set or informal sketches/notes, it's the value you bring the client in the end that matters and Winter Park, FL is going to get great value.

Jeff_Brauer

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #47 on: November 24, 2015, 09:41:34 AM »
Don,

Congrats for being on the team. When I read Adam's article, I hadn't heard of the other two, but figured they were in good hands with you on the team.

As you say, plan levels vary by architect, but it is also true that plan levels and the need for such vary by project and project need.  Winter Park is a pretty clean and straightforward job, as far as I could tell, and a lot of plans would be unnecessary.  If you were taking on a landfill course or some site with a lot of difficult challenges, you would need more in most cases.

Short version, different horses for different courses.
Jeff Brauer, ASGCA Director of Outreach

Jeff_Brauer

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #48 on: November 24, 2015, 09:52:10 AM »
Mike,

I went back and read both the "offending passages" of the Hansen book and the ASGCA history, which Hansen quotes in that section.  I noticed that Hansen credits Al Tull for the idea, but Fullmer actually credits RB Harris, who got the idea from Herb Graffis of Golfdom.   After Herb suggested it at lunch, Harris supposedly called Jones first. 

That came from the memory of then Harris employee Larry Packard, so perhaps one or both sides have a little homerism in their accounts.  It sort of sounds like some early club histories relying on the memories of older members, and we know how some of those turned out.  But, if correct, it would explain in part why Tull wasn't elected until 1963.

That Fullmer passage also notes that after the Depression and WWII that architects were basically starving (and Hansen confirms nearly the same for RTJ) so in that context, trying to raise fees after two decades of minimal payments does seem to make sense as an element of "advancing the profession."  As I noted, it was long gone by the early 1970's at least, as it probably should have been given the growth of the profession. 

Also, in context of the times, all that happened was 14 guys agreeing not to charge below a certain fee level.  I am sure there were more than that in the biz and that RTJ charged higher, and that generation of non ASGCA members charged less if they wanted to.  In that sense, they didn't really restrict competition, but left themselves open to undercutting.  At the same time, I am sure they spent most of those dues promoting the advantages of using an ASGCA member, based on their ethics, continuing education, etc.  It has always been a hard sell against lower fees!
Jeff Brauer, ASGCA Director of Outreach

Mike_Young

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Re: Has the industry finally realized GCA is a craft and not a profession?
« Reply #49 on: November 24, 2015, 11:11:36 AM »
Jeff,
Today if guys come together to set fees it is called price fixing and is punishable.   Guys have gone to jail for that.  Me?,I think the free enterprise system has done just fine in determining the value of services.    I admire your loyalty to ASGCA and respect your opinions on such but these trade groups have got quite a battle coming.  If no one can see a value and the organization has gotten to the point where they are bigger than the member then they will eventually fold up.  When one only has a couple of hundred members they have to keep increasing dues to a point where people question the value and they often wear out there welcome with vendors.   Look at NGCOA....it was just there to pay executives...offered nothing else and now they have no clue which way to go or what to offer.  Half their members did not know they were members because Clubcar automatically signed them up when they purchased a fleet. 
But if ya'll can get that price fixing stuff where it is legal, I would really like to get in on it... ;D ;D
"just standing on a corner in Winslow Arizona"