Doug S, to answer your question about playing into the prevailing wind. I'm all for golf in its purest form but as a designer you need to consider the players that will be your customers at the end of the day . Nothing worse than a staccato of difficult holes one after another . If you know the wind blows hard from the North on a regular basis it just doesn't make sense to build your longest holes directly into the blow. Hogan loved to practice into the wind , but might not have enjoyed a steady diet of playing into same . So, given you are building a course for many to enjoy, I'll stand by my "obvious" statements validity.
I don't think "dumbing down" is the deal but there are ways other than sheer length to make holes challenging to play.
False fronts , bunkering , angles , excellent green design are "certainly" preferable to sheer length for the vast majority of players. A great course for me challenges all levels of golfers in different ways.