"Design by Maintenance or Maintenance by Design?"
These are not exclusive concepts, at least not for the types of courses, both new and old, that are embraced by the majority here. The best courses have a combination of both design by maintenance and maintenance by design. The key is finding the right balance between the two. Additionally, the site and the owner/members have a substantial impact on the outcome as well.
Design by maintenance, by itself, will tend to result in a golf course of modest interest and modest challenge. I think of the typical municipal course, providing a bare bones golf experience at a minimal cost. Maintenance by design, by itself, makes me think of any number of CCFAD's, or a Shadow Creek, or even what Augusta National has become, at least leading up to the Masters each year. No cost is spared to ensure that the design intent is carried out, regardless of the maintenance impact.
The reality for most courses/new projects is that while they might aspire to the higher end of the spectrum, the financial realities must be considered. As a result, there must me a combination of the two concepts to be successful. As Mark Fine alluded to, the owner's desire and financial commitment will impact how far the design can hedge one direction or the other. A great site used properly will also help create the work of art that Tommy likes to see.
While I agree with Pete concerning the architect that "says" to the super, "this is how I designed it now you figure out how to maintain it", I have also run into the reverse, where the super doesn't have a concern for the design intent. He just wants to maintain it in a minimal fashion. Ideally, the super should be involved in the final stages of the design as well as the entire construction/renovation process to ensure that the design intent will mesh with the maintenance budget and intent.