I reread the article, pg 70 of the Spring NCGA Golf issue, and
it's not a direct quote by Rees. Instead Paul Porter, President / CEO of Poppy Holdings says:
"...our plan to lead Poppy Ridge toward a Scottish heathland-style golf course as suggested by its architect, Rees Jones"
I contend that it's a conceptual melange of "Scottish links" with a completely random use of the term "heathland" since it sound romantic...
It's a marketing way of selling brown to an otherwise suspect audience. So it's kind of good in a way, though they could have used: "What can Brown do for you?"
johnk
Rich, BTW, the cover of this issue features your beloved "Sonoran Highlands Foothills Wetlands a la Chevre"-style course: Cinnabar Hills