The women had a very good 2014
LPGA Tour posted a +38% YOY increase in April with two significant milestones:
· LPGA Kraft Nabisco Championship's weekend coverage posting most-watched records for this major event (484,000, +16% YOY).
· LPGA Lotte Championship's primetime Saturday final round posting the most-watched regular season round (485,000, +108% YOY) since the Mobile Bay LPGA Classic in April 2012 (566,000).
Nothing to be scared of by putting the women on ANGC, Sawgrass, or Cypress, and it'd be interesting to see just how many multiples of the above numbers they'd get.
2015 is looking up for the LPGA:
The LPGA unveiled its 2015 schedule that will feature 33 official events, a total prize money increase of more than $4 million and a record number of hours in television coverage. Overall, players will compete for a total of $61.6 million in prize money next season and will be featured in 410+ hours of television coverage, besting last year’s record of 380 hours.