While I agree with the individuals that have used GolfNow that there are values to be had for the golfer, I'd like to hear more about what problems are being created for course operators.
Just last month, I had an operator in NC tell me the exact same thing that Mike said in the OP. I didn't really understand what he was saying, and he continues to have many tee times available on GolfNow. Like Carl Johnson, I read the article and had no real idea what I was reading.
Mike, can you break this down for us as to what is going on and what the problem is? FWIW, I don't use GolfNow except to get an idea of availability when I'm on the road; I don't like paying up front and not dealing directly with the operator. But I need a simple version of what the problem is.