If I were their target demographic, this commercial would be halfway there in terms of reaching me.
Showing Tiger skipping the clubhouse is great. But then they need to show him skipping the driving range and...you know...going out and playing golf.
They could call it "If you play golf to be playing golf".
+1.
And if Nike really wanted to boost golf participation and sell more golf merchandise, that's where their ad should have gone. Consistent, too, with Nike's "Just Do It" slogan. Like Brent, I play golf to play golf. (And, by the way, a modest club house to visit after a round isn't so bad.) If you play golf to get better, that's fine if you're a professional and that's how you make a living. Otherwise, golf should be relief from what you should be spending your energy on to get better -- your real job. I think more folks would stick with golf if the emphasis was on just playing. If getting better is the goal, success for many will be impossible to come by. And even those that do will still be frustrated because there's always the next level. I keep thinking back to long, long ago when I was a kid. We'd come home after school and play basketball. We weren't playing to get better, though over time and growth, we did. We were just playing to play.
P.S. - It's "Prufrock," not "Pufrock," I believe.