Well, Tom Doak, I don't want to disappoint you but I am still waiting on the Koch brothers and the Miami branch of the Cuban Mafia to send me my talking points.
Perhaps my thought leaders would not object to me saying that generally, relations are good; more so when they are bilateral. As to the Cuban people who don't even possess the most basic of hygienic products, it is not the U.S. embargo that has created this tragedy. Some 190+ countries trade freely with the Castros. I doubt that Cubans have any trouble getting anything they want at prevailing market prices if only they had the money to afford it.
Besides, American companies can sell "humanitarian" supplies such as food, drugs, and medical supplies to Cuba. As far as I know, the only restrictions are in the terms, C.O.D., hardly a harsh imposition on a government which summarily expropriated many billions of dollars from American companies and Cuban expatriates and is today a dead-beat debtor. Should you decide to build a course on the island, you may be well advised to get your money up front, and I don't mean in pesos. I think that our Canadian and Spanish friends in the hospitality and construction businesses might be able to provide some direction.
I do like the suggestion that for the embargo Cuba would have a "few world beaters". Apparently, only American architects and construction companies are capable of producing these things. The Castros' propaganda has worn thin on the island for a couple of decades. Apparently not so much in the ROW.
With Russia and Venezuela now on the ropes and a left wing American president, it makes great strategic sense for Raul to release a hostage in exchange for normalized relations and the prospects of huge amounts of American tourist dollars flowing into the island. For American firms which hadn't already formed partnerships with foreign companies to do business on the island, they may be disappointed to find that there is not much of consumer market in Cuba. Simply, the Cuban people today produce little and have no money.
BTW, the primary attraction of Cuba is that it is forbidden fruit, a land that time has forgotten. In terms of natural beauty, there are many, many places its equal without all the sad history. I do hear that the music is good, the booze cheap, and the girls for hire world-class. Some are even well educated- doctors, lawyers, teachers- and probably great conversationalists, in Spanish.