I believe they already have a good architect.
It has some shortcomings but imo is far from mind poisoning.
If I was in the area, I'd have it as third choice after the Old Course and Kingsbarns and believe most people will have more fun there than on the other courses in town and the nearby Fairmont's. It is taking a lot of visitors and has achieved what the Links Trust set out to do. Doak doesn't like it, no big deal. The greens are too severe, no big deal, not like people play it every week, it presents something different. It is holiday golf and a nice contrast to those around it.