The bigger problem is often not the perception we have of the course due to the people involved but the perception of the people due to the course they are involved with.
Though it may not be a BIG problem (I have little interest in the gossip circle and rating people), what you say is absolutely true. Years ago I was in the small pro shop of a perennial Top 5 course, the very affable pro told me to look around the back in storage for anything that might be of interest while he took care of something in the clubhouse. In walks a well dressed man with a youngster and sheepishly asks me if it is ok to look around the shop and the nearby area of the first tee. My response was that while the pro was out momentarily, that I doubt he would have a problem with them doing so. They did and in the process started a conversation about what a privilege it was visiting the club, how hard it had been for their pro at a well-known course on the east coast to secure an unaccompanied time for them, and how much they were looking forward to playing the course the next day. The gentleman was treating me with a level of respect totally unfamiliar to me, talking in hush tones like he was in church, when it occurred to me that maybe he thought I was a member. He quickly lost interest and his manner changed when I informed him that I had been a guest that day and that the experience was indeed all it was cracked up to be.
Golf Courses do not live in a vacuum.To disregard the people is unrealistic and undesirable.
And impossible. A good reason to be careful in commenting on the beauty of their baby (I once noted to a parent how big his newborn boy was, a badly received reflexive attempt at positive spin upon seeing mostly a humongous head on a rather unattractive child).
It is also impossible to overcome our biases, though I think that maybe we should try a bit harder even at the risk of overcompensating, specially if we have some sway on the opinions of others. Nothing wrong with knowing what you like and developing a preference for a style. Personally I think it is too confining, but to each his own. Some architects, authors, musicians, etc. are a bit repetitive, so perhaps not much is lost. Others evolve over time as our own tastes and preferences might as well.
As Tom Doak notes, when I came to the game 40+ years ago, the identity of the architect was mostly unknown to all but a tiny few. RTJ, Nicklaus, followed by others (Fazio, Dye, the brothers Jones, Young, etc.) saw that branding gave them a competitive advantage and most of us now know any new high budget course by its architect. This has the effect at times of aggrandizing some courses beyond their "true merit", and, conversely, of relegating others which might deserve more to lower critical acclaim and, perhaps, financial performance.